Food Safety News: Frozen Food Fights Back
Registered dietitian and author Keri Glassman
Frozen food makers have launched their first national TV ad in defense of their products as the category fights to boost slipping sales. The ad includes the tag line, “Frozen: How Fresh Stays Fresh,” and is intended to address negative misconceptions people have about frozen foods. In a phone interview, Kraig Naasz, president of the American Frozen Food Institute, disclosed that the group plans to invest as much as $90 million in the campaign over three years.
“This is a long-term strategy. The primary purpose is to enter into a dialogue with consumers,” he said.…
